Allie | Branding & Headshot Session | Lehigh Valley Photographer
BRANDING! What is the heck is it?
Merriam Webster defines the word “brand” as “a public image, reputation, or identity conceived of as something to be marketed or promoted” and “branding” as “the promoting of a product or service by identifying it with a particular brand”
This session with Allie was super fun! Allie is actually training as a second shooter and associate for my wedding business. So I shot these keeping my brand in mind, as well as her individuality, who she is and her personality. And what we created together blew me away.
As a small business owner, I’m no stranger to branding, and my business has evolved MANY times over the years. But more recently, I’ve been working with a branding coach, to really nail down who I am, the purpose my business serves, and my promise to my clients.
headshot of a girl with long blonde hair with reflections
What I’ve learned is this: YOU are your brand. You are the face of it. The person behind AND in front of it. So you might ask why is a branding session important? And what is it? A branding session is important because in the age of social media, showing your face on your Instagram, Facebook, Twitter, Website, etc. is so important! Your clients and followers want to connect with YOU, they want to put a face to a name. And a branding session can be anything you want it to be! My studio is the perfect place to let loose and get creative. I love working with fellow creatives, entrepreneurs and content creators to help bring their vision to life. All you need to do? Show up in an outfit that feels like you, maybe it’s your favorite outfit, something you wear all the time. What I don’t want you to do is wear something you wouldn’t ordinarily wear. Because those images aren’t gonna feel like you. Don’t overthink it! Props aren’t necessary at all, but can make the images super dynamic if you have a vision. Sometimes I find that creating a mood board can help nail down what you want to portray. Pinterest is a perfect tool for this! You can save colors and color palettes, images that make you feel something, images that are purely inspiration, but it helps get the creative juices flowing to feel inspired for what we might create together. But the one thing I can promise you is this, I’ve got you. I work intuitively to tell you story, and you’re free to show up as you are. To express yourself. To discover who you are through my lens. That’s what these sessions are all about.
If you’re ready to dive in and find yourself, head over to the contact page and shoot me an email!